New York – Google (NASD: GOOG) plans to begin selling e-books through its search engine, The New York Times reported on Sunday, in a move that will give current e-book giant Amazon.com (NASD: AMZN) competition in the nascent industry. The company has been in discussions with publishers on the plan, and is said to be open to allowing publishers to set their own prices; at Amazon.com’s e-book store, all titles sell for $9.99, and Amazon takes 70% of profits.
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